BluetoothWorld hero image

Location: leveraging sensors to support location based marketing

Loading

Location: leveraging sensors to support location based marketing

19-Sep-2018
Keynote Theater
Stream: New applications for Bluetooth; developments & considerations

The world of location-based marketing is rising rapidly as advertisers are realizing the value of one-to-one engagement. This panel will focus on sharing case studies in the retail and restaurant industries while highlighting the emerging opportunity to leverage sensors in hospitality, tourism, smart cities and healthcare as well. In addition, this panel will address the power of combining sensors to increase location accuracy and attribution.

Speakers
Asif Khan, President - Location Based Marketing Association (LBMA)
Colin Salter, Product Manager - Yelp
Jean-Baptiste Prost, Deputy General Manager & CTO - Pole Star