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The benefits of beacons: How can different verticals use Bluetooth technology to their advantage?

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The benefits of beacons: How can different verticals use Bluetooth technology to their advantage?

18-Sep-2018
Keynote Theater
Stream: Smart Buildings
As the largest shopping centre in the United States, it is important for the Mall of America to ensure that their visitors can find their way around. Here, we discuss the benefits of Bluetooth beacons, from conception to implementation and results, which are being used for wayfinding in this 5.6m square foot building.
Speakers
Janette Smrcka, Information Technology Director - Mall of America