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The problem with humans: Instinct, sex, culture and their impact on design

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The problem with humans: Instinct, sex, culture and their impact on design

18-Sep-2018
Keynote Theater

Design would be easy... if it weren't for the people who will be using it. They can be way too unpredictable.

Dan Formosa has pioneered human-centered approaches to design throughout his career. He has applied his thinking to award winning items ranging from household products to healthcare, food to automobiles – with approaches that have led to innovations in both physical design and digital interfaces.

His current focus includes design and gender, evidence-based design methods, and understanding behavior. This talk will center on instinct, preconceptions, sex, culture, and individual physical and cognitive abilities – factors that all determine success in design.

 

Speakers
Dan Formosa, Consultant in design, design research and innovation - Dan Formosa!, LLC and 4B Collective