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Dan Formosa

Dan Formosa

Dan Formosa

Consultant in design, design research and innovation, Dan Formosa!, LLC and 4B Collective

From the start of his career Dan Formosa has been changing the way we think about design. With backgrounds in product design and ergonomics, he understands not simply how a product should work, but also how people work – because design is about people, not things.

He has rethought products from consumer items to surgical equipment, automobiles to food. His original work on OXO Good Grips kitchen tools helped them become a symbol of inclusive design – design that works for everyone. Dan conceived SmartGauge, an instrument cluster for Ford Motor Company designed to influence driving behavior to save fuel – an innovation for the industry.

His awards include IxDA’s first annual Interaction Design Award, in the “Disruptive” category. His work is included in the permanent collection of the Museum of Modern Art.

In addition to his personal consulting work he co-founded 4B, a design collective focusing on design and gender for the world's almost-4-billion females. Dan also helped create the Masters in Branding program at the School of Visual Arts in New York City, exploring the future of brands. In 2017 he served as "Visiting Distinguished Professor of Industrial Design" at KAIST university in South Korea. He lectures and writes frequently about the physical and emotional aspects of design.

On a separate note, Dan co-authored and co-illustrated the bestselling book Baseball Field Guide, using the best principles of information design to clearly explain the complex rules of Major League Baseball.